As standard music streaming providers like Spotify lower quite a lot of musicians’ earnings, new applied sciences like non-fungible tokens (NFTs) will doubtless assist artists reclaim their fair proportion, Saxo Financial institution predicted.
In keeping with one at Saxo Financial institution Outrageous Predictions 2022: Revolution, Music makers would profit from NFT-based streaming platforms as they permit music to be distributed on to listeners with out centralized middlemen charging a price.
Mads Eberhardt, Saxo Financial institution’s cryptocurrency analyst, argued that mainstream music streaming platforms like Spotify and Apple Music are making a major lower that, together with the lower in labels, accounts for about 75% or extra of complete gross sales.
“These fashions don’t align the charges of the person subscribers with the precise music that a person subscriber hears,” stated Eberhardt, including:
“The use case for NFTs might show to be significantly convincing within the subsequent step for the expertise for content material mills within the music trade, as musicians really feel they’re being handled unfairly by the revenue-sharing fashions of present streaming platforms reminiscent of Spotify and Apple Music. “
The analyst famous that NFT-based music streaming initiatives are prone to start in 2022, together with initiatives like Audius, a blockchain music platform backed by Katy Perry, The Chainsmokers, and Jason Derulo. The blockchain-based Audius platform is a decentralized music sharing and streaming protocol designed to exclude middlemen from the music trade and permit followers and creators to work together immediately with one another.
In distinction, the way forward for conventional streaming platforms like Spotify is “bleak” in keeping with Saxo Financial institution. The corporate forecast that Spotify inventory would plummet 33% in 2022. SPOT has already fallen in 2021: Originally of the 12 months, Spotify shares fell by round $ 300, in keeping with TradingView, to as little as $ 204 in August. On the time of writing, SPOT is buying and selling at $ 229.
In the meantime, Spotify’s income has grown steadily over time, reflecting nice potential for NFT-based music platforms. In keeping with Spotify’s official 2020 monetary outcomes, the corporate had gross sales of € 7.85 billion ($ 9.5 billion) final 12 months, up 16% from 2019. Spotify’s monetary knowledge continued to develop in 2021, with the Whole variety of month-to-month energetic customers elevated by 19% year-on-year. Yr to 381 million within the third quarter of 2021.
Associated: NFT music market Royal raises $ 55 million in Sequence A spherical
As beforehand reported, Spotify paid consideration to the cryptocurrency trade and was on the lookout for expertise with a crypto background in late 2020. The corporate can also be conscious of the rise in NFTs because it talked about NFTs in its Spotify Wrapped 2021, which was rolled out for customers on December. 1, 2021.
I will say I did not anticipate to see an NFT reference in my Spotify Wrapped right this moment, however right here we’re pic.twitter.com/KnpwrR90Y4
– Meghan Bobrowsky (@MeghanBobrowsky) December 1, 2021
Spotify didn’t instantly reply to Cointelegraph’s request for remark.